How reliable are virtual hair-colour previews?

My sister asked me to help with her hair-colour shortlist because she wants a modest update before her wedding. She is currently light brown, and she does not want guests to notice a sudden or theatrical change. The difficulty is that one sample looks soft and balanced indoors, so everyone reaches a different conclusion. One relative prefers a deeper root, while the photographer advised keeping the overall contrast familiar. We decided to stop voting from separate screenshots and compare the same references on a tablet with filters disabled. Her dress is cool white, and the ceremony includes both a dim room and outdoor portraits. That combination makes consistency across lighting more important than chasing a fashionable label. We used as a place to narrow the examples. Next we will photograph a few temporary colour pieces in open shade outdoors. The stylist can then judge whether soft face-framing pieces is the safest choice. We also plan to keep the background neutral during the test. Would you compare hair against the dress fabric or bare skin first?

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